The McIntire School of Commerce is one of the nation's top business schools, offering world-class undergraduate and graduate level programs that are engaged in the creation and dissemination of knowledge that significantly influences the ideas and actions of students, scholars, and business leaders through the world. McIntire is now exploring contemplation in student practice programs, as a subject matter for teaching, and for pedagogical practices. It is offering a pilot academic course in mindfulness for third year students, while important research includes David Mick's (McIntire) book Transformative Consumer Research for Personal and Collective Well-Being.